Das Obama-Logo
Ach, Du meine Güte.
Die Leser sind sich einig, dass das gesuchte Logo vom Nazi-Spinner-T-Shirt das Logo der Obama-Campaign ist:
— Karlo Kolumno (@KKolumno) February 10, 2024
The Obama logo was the primary symbol of Barack Obama’s 2008 presidential campaign. The design became one of the most recognized political brand logos during the 2008 U.S. presidential election, and was used again for Obama’s reelection campaign and for the Obama Foundation.
The logo was designed by Chicago-based Sender LLC (a brand development and design company) on assignment from Chicago-based Mode Project (a motion design studio). The latter had been brought on board early on by David Axelrod, Obama’s chief campaign strategist, although it had never done a political identity before. Creative director and brand strategist Sol Sender led the design team of three which included Amanda Gentry and Andy Keene. Project managers at Mode Project were Colin Carter and Steve Juras.
“We were looking at the “o” of his name and had the idea of a rising sun and a new day,” according to Sender. “The sun rising over the horizon evoked a new sense of hope.” “The design expression was so constrained and so bland for so many years in politics,” Sender says. “I think we had a fresh approach because we’d never worked on a campaign before” — and, of course, the power of the logo had a lot to do with “the power of the candidate’s message.”
Ach, Du liebe Zeit. Es erklärt aber einiges zu Obama.